Best Negotiating Practices®
The Persuasion Playbook
Refine your ability to shape decisions ethically and communicate more effectively.
This interactive workshop is designed to equip learners with practical strategies to influence others and persuade effectively. Drawing on insights from psychology, behavioral economics, and communication science, the session explores what truly drives decision-making, how to frame messages for maximum impact, and how to build credibility, trust, and alignment—even in moments of resistance.
Ethical
Influence
Build trust and credibility in every conversation
Stronger Communication
Guide discussions effectively, from body language to word choice
Results-
Focused
Move beyond talk—secure buy-in and drive action
Learning Objectives
- Recognize ethical boundaries in influencing
- Understand Tools of Influence & Persuasion (power, payment, persuasion, negotiation)
- Apply WIIFT, remove obstacles, and use storytelling to captivate stakeholders
Who Should Attend?
- Professionals aiming to communicate more effectively in cross-functional or external settings
- Roles where persuasion is key (managers, project leads, sales, etc.)
- Anyone wanting to sharpen soft skills for daily collaboration
Workshop Highlights
Core
Content
Defining Influence & Persuasion
Ethical considerations
Tools of Influence & Persuasion
Interests & Active Listening
WIIFT, Removing Obstacles, Storytelling
Exercises & Role Plays
Group discussion of real-life persuasion scenarios
Hollywood movie clips for key concept illustration
Planning template for persuasive conversations
Formats & Duration
- Virtual Only
- Typically half-day session (customizable)
90% of our Clients Return for Additional Programs — Discover Why.
Excellent training! The training gave me a clear idea about how to approach negotiations and get the goals I’m looking for.
Marathon Petroleum 
Elevate Your Influence
Fill out the form to learn more about The Persuasion Playbook for your team.